About Us

Quality Styles

In fashion, beauty is in the eye of the beholder, but quality should never be a compromise. No matter what you're looking for, we guarantee durability. We are committed to providing you styles that have quality built in and will last through the wear and tear of your day.

Innovative Designs

Our goal is to put the "fun" in functional fashion. We know that looking stylish can make your whole day better; that's why we're committed to being your source for the newest trends. We only offer the clothing you love so you can focus on looking great!

Meet our owner


Hello my name is Miniyah Campbell!

I’m a 16 year old entrepreneur starting an online boutique by the name of “Nonchalant The Brand” with the help of my AWESOME BUSINESS COACH. Growing up I’ve always been a bigger sized young lady, and a darker tone then most of my peers and of course I got picked on ,but with the support of my wonderful mother and my amazing family I’ve always been able to have confidence! And believe in myself , something that lots of people don’t have, so I’ve decided that I want to be that support for people, I want to show EVERYONE they are loved, and that they our beautiful, and have a purpose. As we ALL know we feel how we look and this is why my online boutique “Nonchalant The Brand” will promote BODY POSITIVITY AND CONFIDENCE through my clothing and through my brand. Not just for women, but for EVERYBODY... 

Stay tuned ladies and Gents